Headshot Photographer? Business owners, lawyers and real estate agents all need good headshots, to name a few. Even if they already have one, it may need to be updated. Reach out to local businesses, tell them that you’re close by and you’re now offering services in the area.<\/li>\n<\/ul>\nFew photographers actually do this, probably out of pure fear of talking to strangers, or possible rejection. Again, just ask yourself, “What’s the worst that could happen?” They could say no. Shake it off and focus on the best that could happen: A new client could be just around the corner. (Pun fully intended.)<\/p>\n
3. Get Personal<\/h2>\n
When Josh started out, he made the mistake of saying nearly nothing significant about himself, and talking in the third person. He focused on his photography accomplishments and how good his technical ability was. His clients didn’t really care. They couldn’t relate on any personal level, and just wanted to know his price.<\/p>\n
Needless to say, I no longer speak in the third person. Most people are drawn to real human beings: With passions, goals, likes and dislikes. Of course you love photography – that’s why you’re a photographer. But your conversations don’t always have to revolve around how you became one, and what makes you so great. Yes, your clients will probably be impressed with your photography knowledge and skills – but they won’t really feel attracted to you outside of being a potential service provider.<\/p>\n
The most successful photographers are great at showing their clients that they can relate to their lifestyle and values. When clients know that we have a life outside of photography, and we talk to them about what they like to do, they feel understood and valued as a person, not just as a customer with spending power.<\/p>\n
Conclusion<\/h2>\n
Invest in your clients with personal touches, search for local clients before going further, and let your clients know you’re a real person. You’ll reap the benefits sooner than you might think!<\/p>\n
What do you think? There’s lots more that can be done. Has something in particular worked for you? There are clients for everyone, how did you get yours? Let us know in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"
Great clients are the lifeblood of any portrait photography business.<\/p>\n
If you can get them in the first place!<\/p>\n
Here are three practical ways to create and expand your client base.<\/p>\n","protected":false},"author":2,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,12],"tags":[34,35,36,37,28,38,39,40,41,32],"_links":{"self":[{"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/posts\/461"}],"collection":[{"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":0,"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophotoguide.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prophotoguide.com\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}